Written by: Carma Henry
Spreading Holiday Magic with Black Excellence: Zeta Chi’s Mission of Joy and Love
FORT LAUDERDALE, FL – Close your eyes and imagine this: a lively beat rolling down the streets of Broward County, Florida, not the jingling of sleigh bells but the unmistakable groove of “Atomic Dog.” That’s right—Santa Que and his Que Elves are coming to town! With the bass bumping and the purple-and-gold sleigh stocked with gifts, they’re delivering more than just toys—they’re spreading Black joy, love, and a holiday vibe like no other.
This cherished tradition started in 2019 by three brothers of Zeta Chi—Von C. Howard, Michael T. Bostick, and Chad E. Walker—is more than a feel-good holiday event. It’s a powerful movement of giving, unity, and excellence that touches the hearts of families across our community.
From Dream to Tradition
It all started with a simple yet impactful idea: roll through the neighborhoods on Christmas Eve and spread the season’s magic. In 2019, Santa Que made his first appearance, leading the charge as children ran out to greet the purple-and-gold sleigh, their faces lit up with joy.
Then 2020 came, and while the world slowed down, the mission didn’t. Santa Que pivoted, delivering gift cards directly to families who needed them most, proving that love always finds a way.
In 2021, the tradition took an epic turn. Imagine Santa Que walking into a store, picking out carts full of toys, and paying for everything—on the spot. Shoppers were stunned; some cried as they witnessed Black love in action. By 2023, the initiative took center stage at local schools, where wide-eyed students had a front-row seat to the holiday magic.
Friendly Competition with a Purpose
What fuels Zeta Chi’s holiday mission is the undeniable energy and camaraderie of the brotherhood. Last year, Bro. Immediate Past Grand Keeper of Finance Johnnie B. Smith, Jr. set the fundraising bar sky-high, ensuring Omicron Epsilon Chapter (Bethune-Cookman University) was on top in the Christmas Challenge.
But the Fourteen Knights of Purple Reign (ZX 2020) and The Talented Tenth Minus One (ZX 2022) weren’t far behind. Together, their collective generosity pushed the mission to greater heights, showing that a little friendly competition can create a whole lot of love.
And it’s not just the brothers stepping up. For the second year running, Smitty’s Wings Sistrunk opened its doors for the annual toy drive, where the community turned out strong with toy donations and holiday cheer.
A Black Excellence Christmas for 2024
This year, the brothers of Zeta Chi took it to the next level. The Chapter raised an incredible $3,500.00, and the Bostick Law Group, PLLC matched every dollar, doubling the total to $7,000.00!
Close your eyes and imagine this: a lively beat rolling down the streets of Broward County, Florida, not the jingling of sleigh bells but the unmistakable groove of “Atomic Dog.” That’s right—Santa Que and his Que Elves are coming to town! With the bass bumping and the purple-and-gold sleigh stocked with gifts, they’re delivering more than just toys—they’re spreading Black joy, love, and a holiday vibe like no other.
The Call to Community
Santa Ques isn’t just about gifts—it’s about the spirit of togetherness that defines our community. It’s about reminding every child that they’re seen, loved, and supported by a village that always has their back. Don’t worry if you missed Santa Que, his Que Elves, or his purple-and-gold sleigh stocked with gifts this year, feel free to join in on the holiday cheer next year.
We’re calling on you—our people—to be part of this celebration. Donate a toy, volunteer your time, or simply show up and experience the magic. Because when we come together, we don’t just make a difference—we set the standard for what holiday joy looks like in our community. Let’s show the world what celebrating with purpose, pride, and that Black excellence energy means.
Stay tuned for updates, and let’s make this season one for the history books. When you hear “Atomic Dog,” you’ll know it’s time to come outside and join the joy.
You may participate in this annual, worthy cause by making your tax-deductible donation to:
CashApp: $ZX1954FOUNDATION Zelle: [email protected]
Also, follow us on our website and social media pages: www.zetachiomegas.org.
